Fully insured worldwide delivery on every timepiece

Trade-in your watch — instant valuation within 24 hours

Authenticated by master watchmakers — every piece, every time

Private Swiss Francs viewings by appointment

Swiss Francs
Swiss Francs Luxury Watches

Premium Timepieces

FROM A TRUSTED WATCH DEALER

Browse Available Watches
Premium Timepieces

Swiss Francs

The Watchmaker's Selection

Bullion Desk

Live spot prices —buy & sell bullion

Investment-grade gold and silver, sourced and stored securely. Prices refresh every minute. Trade in person at our London showroom or arrange insured delivery.

Indicative

Gold

999.9 fine — bars & coins

0.00%

Per troy oz

Silver

999 fine — bars & Britannias

0.00%

Per troy oz

Platinum

Investment grade — limited stock

0.00%

Per troy oz

Palladium

By request — sourced to order

0.00%

Per troy oz

Spreads agreed in person · Insured vault storage available · Same-day settlement

Our Collection

Curated, Authenticated, Exceptional

Browse our latest pieces — enquire for availability.

On The Wrist

The Reel.Always rolling.

A live look at pieces moving through the Swiss Francs vault — shot in natural light, on real wrists, as they leave us.

Royal Oak Chronograph rose gold green dial on wrist

Audemars Piguet

Royal Oak Chrono 41

Rolex Daytona rose gold black dial rubber strap

Rolex

Daytona Everose

Rolex Submariner black ceramic in hand

Rolex

Submariner Date

Rolex Sky-Dweller two-tone champagne dial

Rolex

Sky-Dweller

Rolex Daytona steel white panda dial

Rolex

Daytona Panda

Rolex Datejust 41 mint green dial boxed

Rolex

Datejust 41 Mint

Rolex Datejust 41 silver dial fluted bezel

Rolex

Datejust 41 Silver

Rolex Datejust 31 pink roman dial in hand

Rolex

Datejust 31

Rolex Datejust 41 two-tone black diamond dial on wrist

Rolex

Datejust 41 Diamond

Rolex GMT-Master II two-tone yellow gold boxed

Rolex

GMT-Master II

Rolex Day-Date rose gold diamond bezel slate dial

Rolex

Day-Date 40

Royal Oak Chronograph rose gold green dial on wrist

Audemars Piguet

Royal Oak Chrono 41

Rolex Daytona rose gold black dial rubber strap

Rolex

Daytona Everose

Rolex Submariner black ceramic in hand

Rolex

Submariner Date

Rolex Sky-Dweller two-tone champagne dial

Rolex

Sky-Dweller

Rolex Daytona steel white panda dial

Rolex

Daytona Panda

Rolex Datejust 41 mint green dial boxed

Rolex

Datejust 41 Mint

Rolex Datejust 41 silver dial fluted bezel

Rolex

Datejust 41 Silver

Rolex Datejust 31 pink roman dial in hand

Rolex

Datejust 31

Rolex Datejust 41 two-tone black diamond dial on wrist

Rolex

Datejust 41 Diamond

Rolex GMT-Master II two-tone yellow gold boxed

Rolex

GMT-Master II

Rolex Day-Date rose gold diamond bezel slate dial

Rolex

Day-Date 40

Rolex Yacht-Master 40 steel and platinum

Rolex

Yacht-Master 40

Patek Philippe Nautilus 5712 boxed

Patek Philippe

Nautilus 5712

Rolex Datejust 41 Wimbledon slate roman dial

Rolex

Datejust 41 Wimbledon

Rolex Datejust 36 white dial on wrist outdoors

Rolex

Datejust 36

Rolex Daytona platinum ice blue dial

Rolex

Daytona Ice Blue

Rolex jubilee bracelet on wrist

Rolex

Jubilee Bracelet

Rolex Lady-Datejust pink roman dial on cushion

Rolex

Lady-Datejust

Patek Philippe Nautilus 5711 white dial on marble

Patek Philippe

Nautilus 5711

Rolex Daytona steel panda dial on wrist

Rolex

Daytona

Rolex Oyster Perpetual blue dial boxed

Rolex

Oyster Perpetual

Rolex Yacht-Master 40 steel and platinum

Rolex

Yacht-Master 40

Patek Philippe Nautilus 5712 boxed

Patek Philippe

Nautilus 5712

Rolex Datejust 41 Wimbledon slate roman dial

Rolex

Datejust 41 Wimbledon

Rolex Datejust 36 white dial on wrist outdoors

Rolex

Datejust 36

Rolex Daytona platinum ice blue dial

Rolex

Daytona Ice Blue

Rolex jubilee bracelet on wrist

Rolex

Jubilee Bracelet

Rolex Lady-Datejust pink roman dial on cushion

Rolex

Lady-Datejust

Patek Philippe Nautilus 5711 white dial on marble

Patek Philippe

Nautilus 5711

Rolex Daytona steel panda dial on wrist

Rolex

Daytona

Rolex Oyster Perpetual blue dial boxed

Rolex

Oyster Perpetual

Can't Find It?We'll Source It.

3 easy steps to source the watch you've been chasing.

Tell Us The Reference

Share the model, year, condition and budget. The more specific you are, the faster we can move.

We Locate It Quietly

Worked through our London and worldwide dealer network — never publicly listed, always discreet.

Settled In Swiss Francs

Authenticated in-house, fully documented and delivered privately to you, fully insured.

Need Help

Frequently Asked Questions

Everything you need to know about buying, selling and servicing with Swiss Francs.

Still have questions?

Contact Our Team

Private Viewings

Book An Appointment

Speak with a Swiss Francs specialist and view the piece you're interested in — in person or virtually. Every consultation is private, unhurried and tailored entirely around you.

By Appointment Only

Private viewings arranged at a time and location that suits you — in person or over a secure video call.

Discreet & Secure

Every appointment is confidential. Authenticated pieces, transparent pricing, no obligation to buy.

Flexible Hours

Available Monday to Saturday, including evenings on request to accommodate your schedule.

Ready When You Are

Arrange your private consultation today.

Book An Appointment